Jarvie Brand System

Summary

Playful Jarvie brand campaign graphics with bold type, cartoon mascots, and social-style cards in bright blue, yellow, and black.

Visual description

Two side-by-side cards on a grey background. The left card features a white background with a stack of black sans-serif words and a blue character illustration layered on top. The right card has a dark navy background with a blue character head and a short sentence in white and blue text.

Key takeaway

Layering a character illustration over a vertical stack of text to create depth and break the linear reading path.

Reuse notes

Reach for this as a identity system reference. Pairs with typographic, playful directions. Original by Shane Levine.