Brightfield Brand Mark System

Brightfield Brand Mark System, geometric, minimal, vibrant

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A dynamic brand mark exploration showing a geometric hexagonal shape rendered across four styles: flat outlined, flat fill, gradient outlined, and gradient fill, cycling through a warm red-orange to periwinkle blue palette on a minimal grey ground.

Summary

A dynamic brand mark exploration showing a geometric hexagonal shape rendered across four styles: flat outlined, flat fill, gradient outlined, and gradient fill, cycling through a warm red-orange to periwinkle blue palette on a minimal grey ground.

Visual description

A 3D rectangular block with rounded corners is centered against a light gray background. The object features a smooth color gradient transitioning from vibrant red on the top face to a pale blue on the side faces. Below the object, a horizontal row of four labeled buttons, Gradient, Flat Outlined, Flat, and Gradient Outlined, serves as a legend, with the "Gradient" button highlighted by a black border.

Key takeaway

Using a row of labeled buttons to demonstrate different visual styles of the same asset is an effective way to showcase design variations.

Reuse notes

Reach for this as a identity system reference. Pairs with geometric, minimal directions. Original by Justified Studio.

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