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Bold blue wordmark with integrated red accent mark in the letter A, representing American Airlines' iconic aviation brand.
Stylegeometric
Typesans-serif, all-caps
Moodprofessional
Tagsairline, patriotic, USA, established brand, wordmark, One word, Letterform, Abstract, Sans-Serif, Bold, Uppercase, Corporate, Serious, wordmark: American, monochromatic, cool, blue, neutral
Palette
#F6F6F6
#043E9A
#3060A7
Summary
Bold blue wordmark with integrated red accent mark in the letter A, representing American Airlines' iconic aviation brand.
Visual description
The logo consists of the word American in a bold, blue sans-serif typeface. The letter A features a red diagonal slice that separates the left leg from the rest of the character. The background is solid white.
Key takeaway
Use a single contrasting color slice to create a geometric break within a primary letterform.
Reuse notes
Reach for this when designing a wordmark for travel & hospitality, automotive. Pairs with corporate, serious identity systems. Original by Analogue.
