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Decathlon sports brand logo with a curved swoosh symbol and wordmark, displayed over an outdoor activity lifestyle photo.
Colorlight, cool, monochrome, muted
Typesans-serif
Moodprofessional, energetic, friendly
Tagssports retail, athletic, Wolff Olins, geometric symbol, contemporary, One word, Retail, Circle, Geometric, Letterform, Sans-Serif, Bold, Serious, symbol-text, wordmark: DECATHLON, complementary, mixed, orange, blue, neutral
Palette
#645F55
#41403E
#A18B6B
#D0D9E1
#866D55
Summary
Decathlon sports brand logo with a curved swoosh symbol and wordmark, displayed over an outdoor activity lifestyle photo.
Visual description
A white logo consisting of a stylized, abstract wing-like symbol followed by the word DECATHLON in a bold, italicized sans-serif typeface. The logo is set against a dark clothing background.
Key takeaway
Use a heavy italic slant on the typography to convey a sense of forward motion and speed.
Reuse notes
Reach for this when designing a logo for sports & fitness, e-commerce & dtc. Pairs with modern, energetic identity systems. Original by Wolff Olins.
