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A monochrome brand motion piece with spiraling halftone textures, repeated logotypes, and a hand-drawn identity mark.
Summary
A monochrome brand motion piece with spiraling halftone textures, repeated logotypes, and a hand-drawn identity mark.
Visual description
A high-contrast, black and white halftone image of a spiral form. The composition is a tight crop focusing on the concentric curves of the shape. The image is composed of a grid of small dots that vary in size to create gradients of grey.
Key takeaway
Use a coarse halftone screen to convert a smooth organic shape into a textured, mechanical pattern.
Reuse notes
Reach for this as a identity system reference. Pairs with typographic, abstract directions. Original by Tacit Labs.
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