Tacit Labs Brand

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Tacit Labs Brand, abstract, monochrome

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A monochrome brand motion piece with spiraling halftone textures, repeated logotypes, and a hand-drawn identity mark.

Palette
#B6B8B5
#8B8C8A
#4D4D4D
#6D6D6C
#D5D7D4

Summary

A monochrome brand motion piece with spiraling halftone textures, repeated logotypes, and a hand-drawn identity mark.

Visual description

A high-contrast, black and white halftone image of a spiral form. The composition is a tight crop focusing on the concentric curves of the shape. The image is composed of a grid of small dots that vary in size to create gradients of grey.

Key takeaway

Use a coarse halftone screen to convert a smooth organic shape into a textured, mechanical pattern.

Reuse notes

Reach for this as a identity system reference. Pairs with typographic, abstract directions. Original by Tacit Labs.

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