Preview image. Unlock full-res
A monochrome brand motion piece with spiraling halftone textures, repeated logotypes, and a hand-drawn identity mark.
Styleabstract
Colormonochrome, muted
Typedisplay
Moodprofessional
Tagsbranding, Typographic, Textured, Abstract, monochromatic, neutral
Palette
#B6B8B5
#8B8C8A
#4D4D4D
#6D6D6C
#D5D7D4
Summary
A monochrome brand motion piece with spiraling halftone textures, repeated logotypes, and a hand-drawn identity mark.
Visual description
A high-contrast, black and white halftone image of a spiral form. The composition is a tight crop focusing on the concentric curves of the shape. The image is composed of a grid of small dots that vary in size to create gradients of grey.
Key takeaway
Use a coarse halftone screen to convert a smooth organic shape into a textured, mechanical pattern.
Reuse notes
Reach for this as a identity system reference. Pairs with typographic, abstract directions. Original by Tacit Labs.
