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A playful black wordmark with charming character faces integrated into the typography of \"living things.\
Summary
A playful black wordmark with charming character faces integrated into the typography of "living things."
Visual description
The logo features the words LIVING THINGS in a heavy, rounded black sans-serif typeface on a cream background. Small white circular dots are placed inside the counters of the L, G, T, and G to resemble eyes. The letters are tightly spaced and vertically elongated.
Key takeaway
Use negative space within thick letterforms to insert simple geometric shapes that create a subtle character or face.
Reuse notes
Reach for this when designing a wordmark for design studio, agency. Pairs with playful, friendly identity systems. Original by Studio Nari.
