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Perpetual logo.
Colordark, light, monochrome, muted, high-contrast
Typesans-serif, monospace
Moodcalm, professional
Tagskinetic, text-animation, letter-spacing, minimalist, tech-forward, Letter P, [\\\"One word\\\"], Letterform, Abstract, Sans-Serif, Monospace, Corporate, animated, monochromatic, neutral
Palette
#000000
#2D2D2D
#A3A3A3
Summary
Perpetual logo.
Visual description
The logo features the word PERPETUAL in a white, sans-serif uppercase typeface against a black background. Below the text is a horizontal row of small white squares, with the spacing between the squares mirroring the spacing between the letters above.
Key takeaway
Use a rhythmic row of geometric shapes to create a visual anchor that echoes the kerning of the typography.
Reuse notes
Reach for this when designing a logo for tech, saas. Pairs with minimal, modern identity systems. Original by Sumer Mavi.
