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Roti logo.
Colorwarm, dark, monochrome, muted, high-contrast
Typeserif
Moodprofessional, friendly, calm
Industryfood
Tagswordmark, geometric, food-brand, minimalist, Letter R, [\\\"One word\\\"], Letterform, Circle, animated, monochromatic, neutral
Palette
#FFFFFF
#393E3F
#A0A3A3
Summary
Roti logo.
Visual description
The logo consists of the word roti in a black, lowercase, bold serif typeface on a white background. A horizontal bar, known as a macron, is positioned directly above the letter o.
Key takeaway
Use a single diacritic mark over a central vowel to create a focal point and add a distinct rhythmic element to a wordmark.
Reuse notes
Reach for this when designing a logo for food & drink. Pairs with modern, friendly identity systems. Original by Alexgoo Design.
