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Gold circular swoosh icon with bold sans-serif wordmark and trademark symbol, set on black background.
Typesans-serif, all-caps
Moodprofessional, bold, calm
Industrysaas
Tagsdynamic S, brand identity, negative space, One word, Circle, Letterform, Abstract, Sans-Serif, Bold, Uppercase, Serious, symbol-text, wordmark: SEROL, monochromatic, warm, yellow, neutral
Palette
#0C0C0C
#D5C13D
#81772E
Summary
Gold circular swoosh icon with bold sans-serif wordmark and trademark symbol, set on black background.
Visual description
A gold logo on a black background featuring a circular emblem containing a stylized, curved S-shape. To the right, the word SEROL is written in a bold, sans-serif uppercase typeface.
Key takeaway
Use a single high-contrast metallic color against a dark void to create a sense of premium positioning.
Reuse notes
Reach for this when designing a logo for tech, saas. Pairs with modern, bold identity systems. Original by Kartik.









