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Bold blue italicized wordmark with a lightning bolt accent integrated into the lettering, representing energy and speed.
Summary
Bold blue italicized wordmark with a lightning bolt accent integrated into the lettering, representing energy and speed.
Visual description
The logo consists of the word spectra written in a bold, lowercase, italicized sans-serif typeface. The letters are a bright blue color set against a light beige background. The characters are tightly spaced with rounded edges and a fluid, continuous flow.
Key takeaway
Use a heavy italic slant and rounded terminals to convey a sense of forward motion and friendliness.
Reuse notes
Reach for this when designing a wordmark for tech, saas. Pairs with modern, energetic identity systems. Original by Yossi Belkin.
