A cool candy palette of sky blue primary with mint, lilac, and pink pastels paired to saturated blue, teal, violet, and magenta, each with a deep shadow.
Stylelight-mode, playful
Colorvibrant, neon, high-contrast, cool
Industryconsumer-app, ecommerce, retail
TagsVibrant, complementary, cool, blue, teal, magenta, cool-candy, sky-primary, light-mid-deep, mint-lilac, dreamy, shadow-tones
Palette
#FFFFFF
#70D6FF
#A8FDE8
#CBA2FA
#FFCCF3
#F9F3E9
#096FFF
#34E8BB
#A962F8
#FB9CE5
#0B100F
#011C42
The color story is dreamy and electric: pastel sky, mint, lilac, and pink surfaces on white step up into saturated cobalt, teal, violet, and magenta, then bottom out in deep navy, forest, plum, and wine for shadow and text. It fits beauty, lifestyle, and playful tech brands wanting a soft cool base with full-saturation accents on tap. The three-stage light-mid-deep structure per hue gives plenty of range, but it leans cool overall, so introduce warmth deliberately if needed.