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Large stylized black calligraphic lettering "THIEVES" on muted gray with 100 Thieves logo, location and copyright at bottom.
Summary
Brand identity graphic for 100 Thieves with oversized expressive black lettering above a clean logo block and supporting text on muted gray.
Visual description
Muted light gray background. At top, very large black brush-script or graffiti-style lettering spelling parts of "THIEVES" with overlapping strokes and flourishes. Bottom third contains a bold black logo block "100 THIEVES", smaller text "A THIEF WAS HERE", Los Angeles address, website, and ©2017. Clean negative space separates the expressive type from the structured branding.
Key takeaway
Pairing raw expressive lettering with a structured logo and fine print creates a distinctive street-meets-corporate brand voice.
Reuse notes
Effective for youth culture, gaming or streetwear brands. The large expressive type works as hero; balance with restrained details below. Good on neutral muted grounds.









