100 Thieves branding visual

100 Thieves branding visual, minimal, editorial, muted

Preview image. Unlock full-res

Large stylized black calligraphic lettering "THIEVES" on muted gray with 100 Thieves logo, location and copyright at bottom.

Moodbold
Palette
#CCC5C4
#080808

Summary

Brand identity graphic for 100 Thieves with oversized expressive black lettering above a clean logo block and supporting text on muted gray.

Visual description

Muted light gray background. At top, very large black brush-script or graffiti-style lettering spelling parts of "THIEVES" with overlapping strokes and flourishes. Bottom third contains a bold black logo block "100 THIEVES", smaller text "A THIEF WAS HERE", Los Angeles address, website, and ©2017. Clean negative space separates the expressive type from the structured branding.

Key takeaway

Pairing raw expressive lettering with a structured logo and fine print creates a distinctive street-meets-corporate brand voice.

Reuse notes

Effective for youth culture, gaming or streetwear brands. The large expressive type works as hero; balance with restrained details below. Good on neutral muted grounds.

More like this