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A hand holding a white paper coffee cup featuring a black typographic logo and a small icon.
Styleminimal
Colormonochrome
Typesans-serif, all-caps
Moodplayful
Industryfood
Tagscoffee, branding, typography, minimalist, humor
Palette
#382837
#D6BFA7
#8C6056
Summary
A hand holding a white paper coffee cup featuring a black typographic logo and a small icon.
Visual description
A white paper cup is held by a hand against a dark textured background. The cup features the black text '+5HP COFFEE' in a bold sans-serif font, a small square icon of a flask, and the phrase 'CLICK RIGHT MOUSE BUTTON TO USE' below it.
Key takeaway
Use high-contrast, bold sans-serif typography paired with a playful, unexpected micro-copy to create a memorable brand personality.
Reuse notes
Use this approach when designing casual food and beverage branding that wants to appeal to a tech-savvy or geeky demographic.
