A white paper cup is held by a hand against a dark textured background. The cup features the black text '+5HP COFFEE' in a bold sans-serif font, a small square icon of a flask, and the phrase 'CLICK RIGHT MOUSE BUTTON TO USE' below it.

Key takeaway

Use high-contrast, bold sans-serif typography paired with a playful, unexpected micro-copy to create a memorable brand personality.

Reuse notes

Use this approach when designing casual food and beverage branding that wants to appeal to a tech-savvy or geeky demographic.

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Photograph

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