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Bold red poster with black sans-serif typography mixing English and Chinese for an R/GA brand reset message.
Summary
A saturated red field with bottom-right black type reading R/GA 1977-2021 WE DESIGN plus Chinese characters about enterprise, brand, and future.
Visual description
Full-bleed bright red background with vast negative space. Bottom-right aligned black grotesque sans-serif stack: copyright R/GA, 1977-2021 WE DESIGN, a line mixing Chinese characters for enterprise and brand with English FOR A, then MORE HUMAN plus Chinese future characters, ending in a small black square. Top-left tiny labels Brand Reset and Hello. No imagery or texture.
Key takeaway
Swiss-scale typography on a single primary field with bilingual copy signals global agency confidence; the empty red expanse is intentional pressure.
Reuse notes
Reference for agency brand refreshes, conference backdrops, or posters where message hierarchy matters more than photography. Needs fluent typesetting in multiple scripts.
