L'APER by lessi packaging

L'APER by lessi packaging, brutalist, warm

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A close-up shot of a beverage bottle label featuring bold, oversized typography and descriptive text in French and English.

Colorwarm
Moodbold
Industryfood
Palette
#592317
#D66A42
#9C9289
#A33B18
#78726E

Summary

A close-up shot of a beverage bottle label featuring bold, oversized typography and descriptive text in French and English.

Visual description

The design features a large, dark grey 'L'APER' wordmark that dominates the upper half of the label. Below, smaller sans-serif text provides product descriptions in both French and English against a vibrant orange background. The brand name 'lessi' is positioned at the bottom in a lowercase, bold sans-serif font.

Key takeaway

Use oversized, high-contrast typography to create immediate visual impact and hierarchy on a product label.

Reuse notes

Apply this style when designing bold, modern packaging for premium non-alcoholic or alcoholic beverages.

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