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Vintage blue calendar poster with bold black type, multicolor paper edges, and institutional branding.
Summary
Vintage blue calendar poster with bold black type, multicolor paper edges, and institutional branding.
Visual description
Bright electric blue poster with bold black sans-serif numerals and letters. 'JUL 2017' in large display type dominates the upper half. Smaller all-caps calendar grid below. The poster has exposed multicolor paper edges (red, orange, yellow, teal, green) creating a playful, handmade feel. 'Whitney Museum of American Art' credit at bottom. Matte texured paper finish.
Key takeaway
Retro institutional design: bold color, strict typography hierarchy, and revealing construction edges add contemporary interest to functional calendar format.
Reuse notes
Reference for 1970s-inspired identity and poster design. The paper-edge reveal is a physical production technique worth replicating. Strong for educational/cultural institutions. The all-caps rhythm works across many languages.









