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Spotify's #2018Wrapped campaign poster with bold pink 3D typography over a cobalt blue background in French.
Summary
Spotify's annual wrapped campaign poster with bold 3D-rendered typography displaying "2018" in vibrant coral and pink over a saturated cobalt blue background, accompanied by French marketing copy.
Visual description
A tall poster (roughly 1080x1920) features the Spotify logo and "#2018Wrapped" at the top in a sans-serif label. The main focal point is an oversized "2018" rendered in thick, extruded 3D type in coral/pink with subtle ribbed texture throughout. Below sits the French tagline "Sans. Aucun. Filtre." (Without. Any. Filter.) in cyan sans-serif, followed by "Déballez votre année en musique. spotify.com/2018" at the bottom.
Key takeaway
Bold 3D typography as a hero element can carry an entire composition when paired with strong, limited color contrast—here just two complementary hues create maximum impact.
Reuse notes
Strong for music/media campaigns targeting year-in-review or campaign retrospective moments. The oversized 3D type works best on dark, saturated backgrounds for visibility.
