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An outdoor billboard for Calvin Klein Jeans built as a scaffold-like grid structure with models posed in denim inside each cell, set in a grassy field.
Summary
An outdoor advertising installation for Calvin Klein Jeans: a raised metal scaffold divided into a grid of cells, each populated by models in denim, standing in an open field.
Visual description
A large freestanding scaffold structure sits on stilts in a grassy field with rolling hills in the background. The structure is divided into a 3x4 grid of open cells by black metal framing. The upper-left cell holds a solid red panel with the white wordmark "CALVIN KLEIN JEANS" and "#MYCALVINS." The remaining cells each contain one or more models wearing denim, some standing, some sitting, arranged so the whole structure reads as a life-size display case. A cluster of models also stands on the ground in front of the lowest row.
Key takeaway
Turning the billboard structure itself into a grid of individual "frames," each holding a live model, replaces printed photography with a literal three-dimensional stage, making the ad feel like an art installation rather than a poster.
Reuse notes
Strong reference for experiential or out-of-home fashion campaigns that want a modular, grid-based physical display. Works well as inspiration for pop-up installations, trade show booths, or campaign concepts that mix architecture with live models.
