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A minimalist identity mark featuring a large orange letter 'L' that acts as a frame for a photographic image, paired with a sans-serif wordmark.
Summary
A minimalist identity mark featuring a large orange letter 'L' that acts as a frame for a photographic image, paired with a sans-serif wordmark.
Visual description
A large, solid orange capital letter 'L' serves as a container for a rectangular photograph of a person. Below the graphic, the text 'Lincoln Center Film' is set in a clean, red sans-serif typeface against a white background.
Key takeaway
Using a letterform as a window or mask for photography creates a strong, integrated visual identity.
Reuse notes
Use this approach when you want to combine typography with imagery to create a sophisticated and modern brand mark.
