A large, bold, blue stylized letter 'B' serves as the background container. The word 'Brother' is centered within the shape in a white serif typeface. The entire logo is set against a neutral, textured light gray background.

Key takeaway

Using a large, bold letterform as a container for a wordmark creates a strong, recognizable brand mark.

Reuse notes

Use this approach when creating a recognizable brand icon that needs to house a full wordmark for clarity.

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