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A typographic wordmark featuring the words 'OLD' and 'NEW' layered and intersecting through vertical stripes.
Summary
A typographic wordmark featuring the words 'OLD' and 'NEW' layered and intersecting through vertical stripes.
Visual description
The word 'OLD' is rendered in a large, thin serif typeface, while 'NEW' is set in a bold, condensed sans-serif. Vertical light and dark stripes create a rhythmic background that slices through the overlapping letterforms. The composition relies on the intersection of these two distinct typefaces to create new shapes.
Key takeaway
Use overlapping typefaces of contrasting weights and styles to create visual depth and complex new letterforms.
Reuse notes
Ideal for editorial covers, fashion branding, or experimental poster layouts where high visual impact is needed with minimal color.
