Nike Running Fluid Force SS/18 Design Reference

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Nike Running Fluid Force SS/18 Design Reference, minimal, technical, monochrome

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A technical design layout for a Nike Running product featuring a large abstract graphic of a vortex or fluid motion.

Palette
#232224
#E6E6E6
#8D8F91

Summary

A technical design layout for a Nike Running product featuring a large abstract graphic of a vortex or fluid motion.

Visual description

The design features a large, black and white abstract graphic of a swirling vortex composed of repeating vertical lines. Text elements include the Nike swoosh, 'Fluid Force SS/18', and technical product specifications in a clean, sans-serif layout.

Key takeaway

The design uses high-contrast monochrome graphics and technical typography to convey a sense of speed and fluid motion.

Reuse notes

The abstract vortex graphic and technical layout style can be adapted for other high-performance athletic apparel marketing.

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