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A minimalist identity system featuring geometric shapes and sans-serif typography.
Summary
A minimalist identity system featuring geometric shapes and sans-serif typography.
Visual description
The design consists of white geometric icons—a circle, a circle within a square, a cross-like shape, an arrow, and a square with diagonal stripes—arranged in a grid. The text 'CENTER FOR RESEARCH + DEVELOPMENT OF ADVANCED MATERIALS' is set in a clean, all-caps sans-serif typeface to the right of the icons. The entire composition is set against a solid grey background.
Key takeaway
Using a modular grid of basic geometric primitives to represent complex concepts creates a highly scalable and cohesive visual language.
Reuse notes
Use this approach when designing a brand identity for a technical or scientific organization that needs to appear precise and modern.
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