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A lifestyle-oriented brand identity featuring a large, lowercase wordmark overlaid on a candid photograph of a person relaxing on a sofa.
Styleminimal, light-mode, organic
Typesans-serif
Industryconsumer-app, retail
Tagslifestyle, interior, relaxed, soft, minimalist
Palette
#B3ADA2
#2B2619
#5E523B
#6E6857
#52412A
Summary
A lifestyle-oriented brand identity featuring a large, lowercase wordmark overlaid on a candid photograph of a person relaxing on a sofa.
Visual description
A high-key photograph of a person in a light-colored sweater lounging on a neutral-toned sofa. A large, white, lowercase sans-serif wordmark 'dahlia' is centered over the subject.
Key takeaway
The design uses soft lighting and oversized typography to create a sense of approachable luxury and comfort.
Reuse notes
Apply large, low-opacity wordmarks over lifestyle photography to create a cohesive brand aesthetic.
