BEAMS 1984 Identity Layout

BEAMS 1984 Identity Layout, minimal, brutalist, dark

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A dual-panel graphic featuring a portrait of a person with braids and sunglasses alongside a vertical typographic treatment.

Industrymarketing, retail
Palette
#8B8D8F
#30302E
#EDE9E6

Summary

A dual-panel graphic featuring a portrait of a person with braids and sunglasses alongside a vertical typographic treatment.

Visual description

The left panel shows a high-contrast portrait of a person with braids wearing sunglasses with 'BEAMS' text overlaid. The right panel features large, vertical 'SS14' typography with a small inset rectangular image of a face.

Key takeaway

The design uses extreme scale and high-contrast black and white to create a bold, editorial aesthetic.

Reuse notes

Apply the oversized vertical typography and high-contrast portrait style to fashion lookbooks or editorial posters.

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