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A kinetic logo study transforms sushi textures into a typographic mark on a stark black field.
Styleabstract
Colordark, high-contrast, warm, earthy
Typedisplay, sans-serif
Moodbold
Tagsmotion, Typographic, High Contrast, Abstract, monochromatic, warm, orange, red, neutral
Palette
#000000
#D85A2A
#EFE8E7
Summary
A kinetic logo study transforms sushi textures into a typographic mark on a stark black field.
Visual description
A horizontal logo centered on a black background. To the left is a photographic image of a salmon fillet slice with a rectangular cutout in the center. To the right is the word piqy in a white, lowercase, geometric sans-serif typeface.
Key takeaway
Use a physical object or photographic element to visually represent a letter or symbol within a wordmark.
Reuse notes
Reach for this as a motion still reference. Pairs with typographic, abstract directions. Original by Fabian Arbor.
