Rapha Wordmark and Logo System

Preview image. Unlock full-res

A typography-focused brand identity sheet showcasing a primary script logo and its corresponding wordmark variations.

Summary

A typography-focused brand identity sheet showcasing a primary script logo and its corresponding wordmark variations.

Visual description

The design features a large, black cursive script logo 'Rapha.' centered on a pink background. Below, it displays two variations of a sans-serif wordmark with different weights and styles.

Key takeaway

The identity balances a fluid, expressive script with structured, modern sans-serif typography.

Reuse notes

Use the script logo for primary branding and the sans-serif wordmarks for secondary UI elements or small-scale print.

More like this