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A typography-focused brand identity sheet showcasing a primary script logo and its corresponding wordmark variations.
Summary
A typography-focused brand identity sheet showcasing a primary script logo and its corresponding wordmark variations.
Visual description
The design features a large, black cursive script logo 'Rapha.' centered on a pink background. Below, it displays two variations of a sans-serif wordmark with different weights and styles.
Key takeaway
The identity balances a fluid, expressive script with structured, modern sans-serif typography.
Reuse notes
Use the script logo for primary branding and the sans-serif wordmarks for secondary UI elements or small-scale print.
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