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A 15-second brand reveal animation for the rebranding of F37 Studio to Anti Average®, showing a stylized dog silhouette icon alongside the wordmark on a light background with pastel color blocking.
Summary
A minimal brand reveal animation introducing Anti Average® (a rebranding from F37 Studio) via a simple composition of a playful dog icon and bold sans-serif wordmark set against a light background with soft pastel color segments.
Visual description
Light off-white background fills most of the composition. The brand identity consists of three stacked color blocks (left to right: pink/rose, periwinkle/lavender, pale yellow) each containing part of the mark: a minimalist dog silhouette icon (pink block), the wordmark "Anti Average®" split across the remaining blocks in bold black sans-serif. The type is tightly tracked and confident. No gradient, no shadow, no complexity-pure geometric color and simple line work. The animation likely reveals or assembles these elements in sequence (inferred from the video presence), but the still frame shows the final composed state.
Key takeaway
Bright pastel color blocking paired with a simple icon and bold, clean typography creates a memorable and approachable brand identity. The dog silhouette is whimsical but not cute-it's graphic and architectural. The pastel palette softens what could otherwise read as an aggressive rebrand announcement.
Reuse notes
Strong reference for creative agencies, studios, and brands that want to project both playfulness and seriousness. The icon works at small sizes (favicon, profile picture) and scales well. The pastel palette dates it slightly (very 2024-2026), so best used for contemporary creative industries rather than timeless luxury. The tight wordmark tracking and bold weight suggest confidence and authority. Works across all applications from signage to digital interfaces.
