Zoah Logo Character

Summary

A process video showing the construction of chunky, rounded vector letterforms with a playful blob-like aesthetic, built from organic bezier curves in a vector design tool.

Visual description

Two chunky, rounded blockform letterforms shown as construction wireframes centered inside a circle on a light gray background. The letters are built from connected nodes and squares positioned at vertices, with diagonal hatching filling the shapes. Dashed construction lines and geometric guides reveal the modular framework and spacing logic used to compose the glyphs.

Key takeaway

Demonstrate character construction through modular node and square elements to communicate approachable vector design. Showing the grid logic makes complex organic curves feel systematic and copyable, inviting viewers into the design process.

Reuse notes

Reach for this as a motion still reference. Pairs with playful, illustrative directions. Original by Jeff Broderick.