Geometric Motion Study

Summary

An animated geometric logo mark built from nested orange squares cycles through rotations and morphing states against a black background, showcasing a kinetic brand identity exploration.

Visual description

A black canvas holds an orange glowing geometric mark made of rounded squares that shrink in a diagonal chain from a large L-shaped square at lower left to a tiny square at upper right. Overlaps between the squares are knocked out to black, forming a checker-like interlocking pattern. Cyan transform handles at the corners and midpoints of the big and small squares, plus dotted guide lines connecting them, expose the editing construction.

Key takeaway

Build a logo from one square repeated at diminishing scale along a diagonal, with overlaps cut out to create a rhythmic interlock. Leaving the editor handles and guide lines visible turns the construction into part of the visual.

Reuse notes

Reach for this as a motion still reference. Pairs with geometric directions. Original by Ayush Soni.