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White card with no text, showing the Duo owl mascot centered among floating game elements: a streak calendar, a frozen streak, an orange dot and a purple gem.
Summary
A clean white card carrying no copy at all, just the green Duo owl mascot centered and surrounded by floating Duolingo game icons.
Visual description
Plain white background. The Duo owl, Duolingo's green rounded mascot, sits centered, smiling and tilted slightly, with one small wing raised. Around it float app reward elements: an orange streak calendar showing "7" with a flame top-left, a blue frozen-streak ice crystal top-right, a small orange capsule below the owl, and a purple gem token with a feather symbol lower-right. Tiny pastel diamonds sparkle in the gaps. There is no headline or wordmark; the mascot and its game tokens are the whole image.
Key takeaway
A strong, recognizable mascot can carry an entire OG card with zero text. Surrounding it with the product's actual reward icons (streak, gems, freeze) signals the gamified experience instantly to anyone who knows the app.
Reuse notes
Only works when the brand mascot and iconography are already familiar, otherwise the textless card communicates little. Great for consumer or education apps with a playful identity. Keep the background white so the bright characters pop.
