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A two-tier FAQ accordion with fictional member attribution labels, serif headings, and cream background on a functional medicine site.
Summary
A single-column FAQ with two sections, personalized question labels, and accordion rows separated by thin dividers on a warm cream background.
Visual description
Off-white background with a narrow centered column. Top section labeled "(REAL QUESTIONS)" with serif heading "What everyone asks first." Three accordion items carry small all-caps attribution lines like "CHARLES FROM NEW YORK ASKS..." above each question. First item expanded showing pricing answer with circular X button; others collapsed with circular plus icons. Bottom section "MORE QUESTIONS" / "The rest of the picture." lists four general questions, all collapsed. Thin grey horizontal rules separate each row.
Key takeaway
Attributing FAQs to fictional members ("Charles from New York asks...") humanizes pricing objections without using real testimonials. Two-tier structure separates hot questions from secondary ones.
Reuse notes
Strong for DTC healthcare or subscription services with predictable objection patterns. Requires concise, confident answers. Serif headings pair well with sans body for medical authority without clinical coldness.
