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ASICS × ISA Boulder brand identity and packaging system

A comprehensive visual identity and packaging design system for ASICS Sportstyle HYPERYNC (ASICS × ISA Boulder collab), featuring custom typography, weaving tool graphics, poster design, and branded product packaging.

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ASICS × ISA Boulder brand identity and packaging system (slide 1), editorial, minimal, monochrome
Identity System
ASICS × ISA Boulder brand identity and packaging system (slide 2), editorial, minimal, monochrome
Identity System
Identity System
ASICS × ISA Boulder brand identity and packaging system (slide 4), editorial, minimal, monochrome
Identity System
ASICS × ISA Boulder brand identity and packaging system (slide 5), editorial, minimal, monochrome
Identity System
Identity System
ASICS × ISA Boulder brand identity and packaging system (slide 7), editorial, minimal, monochrome
Identity System
ASICS × ISA Boulder brand identity and packaging system (slide 8), editorial, minimal, monochrome
Identity System
Identity System
ASICS × ISA Boulder brand identity and packaging system (slide 10), editorial, minimal, monochrome
Identity System
ASICS × ISA Boulder brand identity and packaging system (slide 11), editorial, minimal, monochrome
Identity System
Identity System
ASICS × ISA Boulder brand identity and packaging system (slide 13), editorial, minimal, monochrome
Identity System
Identity System
ASICS × ISA Boulder brand identity and packaging system (slide 15), editorial, minimal, monochrome
Identity System
Identity System
ASICS × ISA Boulder brand identity and packaging system (slide 17), editorial, minimal, monochrome
Identity System
ASICS × ISA Boulder brand identity and packaging system (slide 18), editorial, minimal, monochrome
Identity System
ASICS × ISA Boulder brand identity and packaging system (slide 19), editorial, minimal, monochrome
Identity System
Identity System