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A comprehensive visual identity and packaging design system for ASICS Sportstyle HYPERYNC (ASICS × ISA Boulder collab), featuring custom typography, weaving tool graphics, poster design, and branded product packaging.
Summary
A 20-slide visual identity and packaging system for the ASICS Sportstyle HYPERYNC collaboration with ISA Boulder, showcasing custom hand-drawn typography, weaving-inspired graphics, poster design language, and cohesive product packaging in muted earth tones.
Visual description
The carousel reveals a comprehensive design system: hand-drawn striped typography spelling out "CRAFTED BY ISA BOULDER" forms the core visual identity; wavy/striped mark-making echoes weaving patterns throughout; a poster graphic combines the striped typography with event details (Bali, Indonesia event); packaging mockups show the identity applied to shoe boxes with geometric striped band treatments; blueprint/technical drawings document the weaving tool system; material studies and color swatches (mauve, cream, grey, dark navy) ground the palette; the system is cohesive yet hand-crafted in feeling, avoiding factory sterility.
Key takeaway
Handmade identity systems (here, hand-drawn striped letterforms) scale beautifully into comprehensive brand systems. The weaving reference is literal and conceptual-a custom tool-and-process story beats generic branding. Muted, earthy palette + geometric/linear language creates sophistication without minimalism fatigue.
Reuse notes
Excellent reference for artisanal brand identity at scale, collaborative design (multiple studios credited), and heritage sportswear. The striped hand-drawn motif is distinctive and works across packaging, posters, and technical specs. Best for brands with a craft/process story or collab angle. Carousel format is ideal for showing how a system cascades across touchpoints.
