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Rapha USA Cycling identity campaign

A 10-slide campaign showcasing Rapha's new brand identity applied to USA Cycling partnership, blending product photography, posters, and brand system moments.

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Rapha USA Cycling identity campaign (slide 1), editorial, photographic, vibrant

Rapha USA Cycling identity campaign (slide 2), editorial, photographic, vibrant

Rapha USA Cycling identity campaign (slide 3), editorial, photographic, vibrant

Rapha USA Cycling identity campaign (slide 5), editorial, photographic, vibrant

Rapha USA Cycling identity campaign (slide 6), editorial, photographic, vibrant

Rapha USA Cycling identity campaign (slide 7), editorial, photographic, vibrant

Rapha USA Cycling identity campaign (slide 9), editorial, photographic, vibrant

Rapha USA Cycling identity campaign (slide 10), editorial, photographic, vibrant

Rapha USA Cycling identity campaign — full post · Inspiration by VASA Works