7Analytics tablet slide and book on white

Summary

A light-mode presentation slide shown on a tablet, where the data is expressed as three flat colour blocks rather than a conventional chart.

Visual description

Shot from a raised angle on a plain white surface. Top left, a dark green hardback book lies flat with a pair of black eyeglasses resting on it; the book's spine face carries the 7Analytics mark in white. Below and to the right, a dark grey tablet in landscape shows a slide on a near-white ground. Left half of the slide: the mark in the top corner, a two-line headline in dark green reading "Predicting future impacts of climate change", and a grey paragraph lower down explaining the use of hydrology, geology and data science; a small line of running copy and a footer caption sit under it. Right half: three rectangles sized to their share of the whole, a tall bright mint block labelled "30% Hydrology", a taller pale mint block labelled "40% Data science", and a shorter dark green block labelled "30% Geology" overlapping the lower right. Percentages are set large, category names small underneath. A date and a page number sit at the margins.

Key takeaway

The chart is just three filled rectangles proportioned to their values, labelled in place, and it reads faster than a pie or a bar axis would. The three-step green scale, bright, pale, dark, gives a fully monochrome data language without introducing a second hue.

Reuse notes

Useful for report covers, pitch decks and any brand that must show data without looking like a dashboard. Pairs well with the same brand's dark OOH work as the light counterweight. Note the block chart only works when categories sum to a whole and count no more than four; beyond that the proportions get unreadable.