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Monochrome line-art wayfinding spread for Nike Basketball NYC with swoosh, ball icon, floor plan, and stacked address type.
Colorlight, monochrome, high-contrast, muted
Typesans-serif, all-caps
Moodprofessional, technical, bold
Palette
#FFFFFF
#4D4D4D
#C5C5C5
Summary
Black hairline icons and all-caps sans type on white map out Nike Basketball at 855 Avenue of the Americas.
Visual description
A Nike swoosh, circular basketball line icon, simplified building footprint, and stacked address lines sit in loose grid alignment with generous white space. Typography is small, uniform, and technical.
Key takeaway
Sparse line icons plus restrained caps type can carry a full location story without color or photography.
Reuse notes
Corporate HQ signage, sports brand environmental graphics, or minimal map inserts in pitch decks.
