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A high-contrast black and white graphic identity featuring a bold wordmark, Chinese characters, and a swoosh icon framed by radiating lines.
Summary
A high-contrast black and white graphic identity featuring a bold wordmark, Chinese characters, and a swoosh icon framed by radiating lines.
Visual description
The design features the word 'FUTRO' in a bold, sans-serif font centered within a rectangular frame. Radiating white lines emanate from the center toward the edges, while a smaller box below contains Chinese characters and a swoosh logo.
Key takeaway
The use of radiating lines creates a sense of motion and focus toward the central brand name.
Reuse notes
The radiating line motif can be adapted for various marketing materials to create a sense of energy and direction.
