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The Hartbeat mark on black, pairing a heart-shaped photo mask with an oversized cyan glyph that reads as both a second heart and a letter B.
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Summary
A two-part mark on a pure black field: a heart used as a photographic window sitting beside a much larger flat cyan form that works as both a heart and a letter B.
Visual description
The mark is centred on solid black with generous space around it. On the left, a heart shape built from two rounded lobes and a straight-sided point is filled with a photograph of a performer in a black hood and rhinestone jacket, wearing crystal-framed sunglasses and pointing at the camera, in front of a blurred multicoloured neon sign. On the right, a much larger version of the same shape is drawn in flat pale cyan and rotated so its point runs down the left side, which makes the two lobes read as the bowls of a capital B. The two elements touch along the diagonal edge, so the small photo heart appears to be the missing counter of the large glyph. "HARTBEAT" is set inside the lower part of the cyan form in black caps, widely letterspaced in a plain sans, aligned to the left edge of the shape. Nothing else appears in the frame.
Key takeaway
Rotating the heart until it doubles as the brand initial gives one shape two jobs, and using a second copy of that shape as a photo mask makes the mark a container for changing talent imagery rather than a fixed logo. The extreme size difference between the two hearts is what keeps the pairing from reading as a repeat.
Reuse notes
Use as a model for marks that need to host rotating content, for example entertainment, music or creator brands where the faces change constantly. The cyan on black is high contrast and screen native but needs a solid one-colour fallback for print and small favicon sizes. The photo mask only works with tightly framed portraits, since anything wide gets lost inside the point of the heart.
