Hums logo

Hums logo, geometric, minimal, light

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Cream-colored modern wordmark with organic garden and community gardening aesthetic.

Industryagency, food
Palette
#AE977B
#16130F
#60603D
#97795B
#3F3B26

Summary

Cream-colored modern wordmark with organic garden and community gardening aesthetic.

Visual description

The logo consists of the word hums in a bold, off-white serif typeface. The letters feature thick strokes and rounded terminals, with the first and last characters incorporating stylized, symmetrical flourishes.

Key takeaway

Use exaggerated, mirrored terminals on the outer letters to create a balanced, frame-like effect for the wordmark.

Reuse notes

Reach for this when designing a logo for food & drink, e-commerce & dtc. Pairs with friendly, modern identity systems. Original by Julien De Meyère.

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