Strelka Institute Identity System

Summary

A bold, high-contrast graphic identity featuring heavy typography, geometric blocks, and a vibrant primary color palette.

Visual description

The design uses large, thick sans-serif lettering in blue and orange against a white background. It features heavy rectangular blocks and a grid-like structure that creates a dynamic, layered composition.

Key takeaway

Use high-contrast primary colors and oversized, blocky typography to create a high-impact, modern visual identity.

Reuse notes

Apply the bold color blocking and heavy typographic treatment to posters, social media assets, and large-scale environmental signage.