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A simple typographic wordmark reading "STARTUP" split into two colors—bright yellow and dark gray—centered on a neutral gray background.
Summary
A bold, geometric wordmark in a display sans-serif, split into two colors—neon yellow for "START" and dark gray for "UP"—creating a playful contrast on a neutral background.
Visual description
The word "STARTUP" is rendered in a heavy, geometric sans-serif typeface occupying most of the horizontal width. The first five letters (START) are rendered in bright electric yellow (#FAF207), while the final two letters (UP) are in dark charcoal gray. The letterforms are uniform weight and clean, with no serifs. The background is a warm neutral gray.
Key takeaway
Color blocking as a typographic technique: splitting a single word into two bold, contrasting colors creates visual interest and rhythm without requiring multiple typefaces or ornamental details.
Reuse notes
Excellent for tech startup or SaaS brand identity systems where a playful yet technical feel is desired. The color split draws the eye and aids memory. Works well at large sizes for landing pages, signage, or brand collateral.
