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A monochrome poster of experimental logo marks and wordforms arranged as a brand identity study.
Summary
A monochrome poster of experimental logo marks and wordforms arranged as a brand identity study.
Visual description
A grid of various black graphic marks and typographic logos set against a light grey background. The composition features a mix of heavy, geometric sans-serif lettering and abstract organic shapes. High contrast is maintained throughout with a strict monochromatic palette.
Key takeaway
Use extreme weight and tight kerning in typography to transform words into solid, architectural blocks.
Reuse notes
Reach for this as a identity system reference. Pairs with typographic, experimental directions. Original by RIO.
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