MUBI logo lockup over blended blue and orange spheres

Summary

A key visual pairing a flat white logo lockup with a deep, atmospheric background of overlapping translucent spheres, where the only warm colour is the glow bleeding out from behind them.

Visual description

The ground is a saturated electric blue. Two large dark circular forms, one entering from the top left and one sitting right of centre, are rendered as semi-transparent spheres that deepen the blue almost to black where they overlap it, with soft graduated edges rather than hard outlines. A wide band of orange and red light curves between and behind them, blurred to the point of being pure glow, and reads as a rim light or eclipse behind each form. The logo is centred on the horizontal midline: "MUBI" in an all-caps geometric sans with generous letter spacing, followed by a square mark of six white circles arranged in a three by two grid within an implied nine-dot square. Both wordmark and mark are flat white with no effects, and the mark straddles the edge of the right sphere so part of it sits on blue and part on near black. No other copy appears.

Key takeaway

Keeping the logo absolutely flat and unlit while the background does all the atmospheric work lets one key visual feel cinematic without compromising the asset. The single warm glow against a cold blue field is a two-temperature palette doing the job that a full colour system usually does.

Reuse notes

Strong reference for film, streaming and cultural brands that need a poster-like holding image or title card. The composition assumes a wide crop and would need the spheres re-placed for portrait or square. Because the mark crosses a value boundary, this treatment needs a background where the darkest zone is never light enough to swallow white.