A landscape transit billboard that halves the panel, giving one side to a heavy four-line headline over a tonal percent graphic and the other to a full bleed portrait.

Visual description

The billboard stands on a railway platform in front of a striped office facade, with a red and white train at the left edge and long low sunlight across the concrete. The left half is pale periwinkle with a large soft-cream percent glyph sitting behind the copy. "Feel / sunny / about / money." is set in heavy black geometric sans across four tight lines, ragged right. Along the bottom of that half sit the dark wordmark, a short line of support copy and the url, all at small size on one baseline. The right half is a photograph of a smiling blonde woman in glasses and a denim jacket among green leaves and white blossom, cropped to a clean vertical edge against the type panel.

Key takeaway

A hard vertical split with no gutter treatment, so the flat graphic panel and the photograph read as one object. Keeping the wordmark, strapline and url on a single small baseline leaves the headline uncontested.

Reuse notes

A dependable layout for landscape out-of-home and for wide web banners where a headline and a face must share space. The cool periwinkle plus a green-heavy photograph shows how a secondary palette color can carry a placement without the primary brand color. Needs a portrait with enough environmental color to balance the flat left half.