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Classic luxury hotel logo featuring elegant gold lettering with a fleur-de-lis ornament, established 1910 in San Rafael, California.
Summary
Classic luxury hotel logo featuring elegant gold lettering with a fleur-de-lis ornament, established 1910 in San Rafael, California.
Visual description
The logo features centered, gold-colored serif typography on a dark olive green background. The words "THE PANAMA HOTEL" are stacked in varying sizes, with "PANAMA" as the largest element. Below the text is a small palm tree icon arched over by the word "CALIFORNIA".
Key takeaway
Use a hierarchical center-aligned layout with varying font scales to create a balanced, classical architectural feel.
Reuse notes
Reach for this when designing a wordmark for travel & hospitality, real estate. Pairs with luxury, classic identity systems. Original by James Coffman.
