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Bold, modern wordmark for a umami-focused restaurant brand, featuring thick geometric lettering overlaid on an atmospheric food photography background.
Summary
Bold, modern wordmark for a umami-focused restaurant brand, featuring thick geometric lettering overlaid on an atmospheric food photography background.
Visual description
The logo features the word umami in a bold, rounded, lowercase sans-serif typeface in off-white. A small square contains the Japanese characters for umami positioned to the right of the text. The letters are thick with soft edges and tight spacing.
Key takeaway
Use an ultra-bold, rounded typeface to create a friendly, modern aesthetic that feels organic and approachable.
Reuse notes
Reach for this when designing a wordmark for food & drink, e-commerce & dtc. Pairs with modern, friendly identity systems. Original by Georgie Design.
