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A typographic exhibition poster featuring the word 'KASSEL' in massive, distorted, oversized letters with artist names integrated into the letterforms.
Summary
A typographic exhibition poster featuring the word 'KASSEL' in massive, distorted, oversized letters with artist names integrated into the letterforms.
Visual description
The design is dominated by the word 'KASSEL' rendered in massive, black, distorted sans-serif type that fills most of the frame. Small sans-serif text containing artist names like 'Elko Braas' and 'Andrea Sobotková' is tucked into the negative spaces of the letters. The bottom section contains event details and the word 'PRAG' in a heavy, wide sans-serif font.
Key takeaway
Use extreme typographic scale and intentional letterform distortion to create a high-impact visual hierarchy.
Reuse notes
Ideal for event posters, album covers, or editorial headers where bold, experimental typography is the primary visual element.
