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Editorial poster split into a close-up eye photo on top and bold typography on black for a smile charity campaign.
Summary
Vertical poster: realistic extreme close-up of a human eye fills the upper half; the lower half is solid black with large white logo "THE SMILE BRIGADE" and small charity URLs.
Visual description
The top section shows a detailed blue-green eye with wrinkled skin and eyebrow against solid blue field. The bottom black panel has the logo in bold sans with two white circles replacing the "i" dots. Small white text on left lists website addresses. The eye photo has a thin white border. Composition is strictly divided.
Key takeaway
The powerful cropped eye paired with the stark typographic logo creates emotional impact and immediate brand recognition through contrast of photo and type.
Reuse notes
Effective for cause-driven campaigns or nonprofit posters. The split layout and eye motif draws attention; works on social or print.
