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Three poster variations for a cultural tourism campaign using bold geometric type, high-contrast color blocks, and distinctive symbols.
Summary
A poster campaign identity featuring three distinct typographic compositions in red, yellow, and white with bold geometric symbols and high-contrast color fields for a 2018 cultural tourism initiative.
Visual description
Three posters shown side by side: Left poster has a red background with large black geometric letterforms arranged vertically. Center poster uses bright yellow with a bold black diamond shape above black text. Right poster combines white background with black geometric type and symbols arranged in a grid-like pattern. All employ heavy sans-serif display type and flat color blocking. Text reads "Any del Turisme" (Cultural Tourism) with 2018 date.
Key takeaway
Geometric, architectural type paired with simple symbolic shapes and bold primary color blocking creates institutional authority while maintaining visual distinctiveness across multiple poster variations.
Reuse notes
Strong for government, tourism, cultural institution, or public campaign branding needing recognition and modern dignity. The geometric approach works well for multi-poster series or environmental branding. Type drives the identity rather than imagery.
